Nikhil Prakash
Creator and organic distribution operator for apps and tools
Based in Jamshedpur, India · works remote
164 → 10K
Instagram followers in about 45 days, 100% organic, zero ad spend
4M+
total views on reels about useful tools, websites and apps
892K
views on top reel; the same site posted plainly got 5.3K
3,000+
unique visitors sent to a founder's site from one reel
Summary
I make short-form videos that get apps and websites discovered. Three years working with US-based UGC creators taught me hooks, scripts, retention and how brands brief creators. Since July 2026 I've used that craft on my own account, @nikhilosophy_, and grew it from 164 to 10K followers in about 45 days. I now do organic distribution for SaaS and app founders.
Experience
Creator, @nikhilosophy_ (Instagram)Jul 2026 – present
"Useful internet finds": free tools, websites, side projects, AI resources, jobs and city guides
- Started posting on 27 Jul 2026 at 164 followers and crossed 10K in about 45 days, all organic.
- 3.9M+ views and 2.3M+ viewers in the first serious month; several reels past 100K, one at 340K views with 19K shares.
- Packaging test: the same website got 5,306 views posted plainly and 892K inside a nostalgia and social-proof frame. Same product, 168x, no spend.
- Founder-credited results: the Neighbourhood Finds founder reported 130K+ views, 5K+ shares and 4K+ organic visitors from my reel; the Hyderabad Startup Map founder publicly credited my video with helping people discover the app.
- Content led to 2 paid collaborations and inbound requests from founders for marketing help.
UGC creator work, US-based creators~3 years
Remote
- Started with editing, then pitched creators to brands and handled research and scripting.
- Agency-side work sourcing and managing UGC creators for brands.
- Learned what makes a hook land, how briefs turn into videos, and how creator workflows run at volume.
GTM and organic distribution for SaaS and app founders2026 – present
Independent, remote
- Organic short-form videos that show what a product does and why people should care.
- Managing a founder's other social platforms alongside the video work.
- Sourcing and managing UGC creators for app and brand campaigns.
What I bring
- Proof I can take an account from near zero to 10K fast, without ads.
- Hooks and packaging that turn ordinary products into shareable videos.
- Scripting, shooting and editing end to end.
- A network of SaaS founders, indie hackers and UGC creators.
Skills
Languages: English, Hindi
Want to talk? thenikhilprakash@gmail.com